Simmer Style launches its e-commerce website

21/02/2024

[Sponsored article]

For almost a year, Simmer Style had been discussing the integration of an e-commerce solution to complement its traditional business model. This February, Simmer Style, the historic brand born in 1981, announces the official launch of its e-commerce site, opening the doors of its products to the whole world.

In a sport where investment can be substantial, Simmer Style is taking a bold initiative to make sport more accessible. The long-term objective is clear: to create a sustainable market and encourage the development of the sport.
The first step in this strategy has been to significantly reduce the recommended retail prices of their Wave 2024 sails. Simmer Style has also lowered the base prices for its retailers, bringing the prices in line with the reality of the market. This initiative extends to all equipment except boards, without compromising the quality of materials, design or manufacture.

In the age of the sustainable economy, Simmer Style has also optimised its production by reducing material waste, cutting transport and handling costs, and strengthening relationships with its Asian suppliers. This approach has resulted in a new recommended retail price, aligned with the real value of the product, offering consumers top quality at a great price.
With the launch of its e-commerce site, Simmer Style assures its retail partners that they will not be put in competition. Simmer Style's strategy aims to balance e-commerce and retail, seeing both as essential levers for the development of the brand and windsurfing as a discipline. The ultimate aim is to strengthen the relationship with consumers, offering direct customer service and creating a sense of belonging to the brand.

Although Simmer Style cannot handle the trade-in of used equipment, the online shop is seen as a customer service. It will cover markets not served by retailers, and will enable requests for spare parts to be handled more efficiently. The site is open to all countries except the United States, Canada, Japan and Russia.
The official launch of e-commerce by Simmer Style, an iconic brand if ever there was one, opens up an exciting new chapter in the world of windsurfing, with no doubt other major entities following suit...