A new strategic direction for the PWA

18/02/2026

With you, we continue

The Professional Windsurfers Association (PWA) is embarking on a new phase in its development with the arrival of a strategic partner for media production for its world tour. The PWA has just formalized an agreement with Case Productions, which will now handle video production for the world cup events in all disciplines.

This collaboration is part of a clear desire to strengthen the international reach of the Tour. Under new management, the PWA has set out its ambitions in terms of television broadcasting and content distribution. The objective is twofold: to professionalize the coverage of competitions and to expand the global audience for high-level windsurfing.
Case Productions is no stranger to this field. The agency has over twenty years of experience in water sports and had already collaborated with the PWA on several events last season. This initial phase served as the foundation for a partnership that has now been extended to cover the entire calendar. The company has distinguished itself with demanding productions on various circuits, including the GWA Wingfoil World Tour and the Surf Foil Tour, as well as other events related to motorized water sports.

For PWA, the challenge goes beyond simply capturing images. It involves raising the overall broadcasting standard: better live broadcast quality, optimization of international feeds, development of innovative formats, and production of complementary content adapted to new digital uses. The international dimension of the circuit, with events organized on several continents, requires robust logistics and advanced technical expertise, two areas in which Case Productions has proven know-how. By improving image quality and editorial consistency, the PWA hopes to increase its appeal to broadcasters, the media, and a wider audience.
This partnership marks a key step in the world tour's growth strategy, with the ambition of positioning professional windsurfing at a higher level of visibility on the international stage in the long term.

 

Source: Professional Windsurfers Association
Photos: Carter/Pwaworldtour.com

tags: Professional Windsurfers Association PWA Case Productions

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